Founded in 2014 by sisters Gina and Jenae Heitkamp, The Middle School Mogul brand is passionate about inspiring girls to create, innovate, and reach beyond their dreams. Middle School Moguls, the first product line from Gengirl Media, is a character-driven doll, book and online edutainment line for girls, ages 6-11.
Gina Heitkamp, CEO, is a tech-savvy MBA who aims to inspire young girls through toys, media and technology. Before graduating from the UCI Paul Merage School of Business, Gina spent her early twenties building and managing social platforms and later worked as a go to market consultant for a wide range of businesses from startups to fortune 500 companies. Gina believes that Middle School Moguls is the perfect way to turn her passions and expertise into a business that inspires future generations.
Jenae Heitkamp, Chief Innovation Officer, is a Marriage and Family Therapist and mother, with her graduate degree from the University of Southern California and certificate in play therapy. Jenae has spent 15 years working with young girls in the greater Los Angeles area and has become an expert in the psychology of children. For Jenae, Gengirl Media, Inc. is not only a platform to inspire the next generation of leaders, but her own daughters as well.